The landmine ad, 1996
Perhaps the most hard-hitting advert the bank has ever produced, this 1996 cinema ad described the impact a Valmara 69 landmine would have on the cinema audience if tripped.
“Ball bearings would be blasted through those of you seated in rows A-G at over 1,000 miles per hour, literally tearing you apart,” intoned the voice-over. Terrifying. The advert underlined the bank’s refusal to finance the supply of arms to oppressive regimes.
